A LITTLE MORE
Campaign
Creative: Adri Jones, Rachel Cho, Gracie Li
Positioning Chase as the cool aunt to support
Gen Z’s finances, with a focus on social participation and experiential activations.
Gen Z (a.k.a. Starters) insists on treating themselves
to live large in little ways. Think of a sweet treat!
Chase doesn’t judge, but instead supports their
finances through rewarding and fun experiences.
The Banking Baker:
Getting Chase Bankers to decorate cookies while
talking about hard-hitting financial topics Gen Z care about
Evolution into social series:
The Banking Power Washer
The Banking Latte Artist
The Banking Paint Maker
Chase’s Treat
Taking over cute pastry shops, with BOGO
deals if you bring a friend to promote
splitting the bill instantly with Zelle.
Brutal Week
The middle of the week is the hardest. Chase’s early
direct deposit comes up to 2 days early, so that
you get a little treat in the middle of a brutal week.
Chase Carnival
A pop-up on campus for 1st-year college students.
Signing up for a newsletter gives them tokens to:
1. Get a sweet treat
2. Take photobooth pics
3. Play the claw machines
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